业界新闻：
In this issue
WIPO:对马德里体系用户电子邮件的新要求（2025年11月生效）
WIPO: New E-mail Requirement for Madrid System Users (Effective November 2025)
经2025年7月马德里联盟大会批准，自2025年11月1日起，所有商标国际注册（“资产”）的注册人及其代理人针对其持有或管理的每项资产，必须具有已备案的电子邮件地址，方可提交变更请求。
As approved by the Madrid Union Assembly in July 2025, starting from November 1, 2025, all holders of international trademark registrations (referred to as “assets”) and their representatives must have a recorded e-mail address for each asset they hold or manage to submit requests for changes.
详情请参阅：https://www.wipo.int/documents/d/madrid-system/information-notices-en-2025-madrid_2025_30_e.pdf
Please refer to the following link for detail: https://www.wipo.int/documents/d/madrid-system/information-notices-en-2025-madrid_2025_30_e.pdf
（来源：WIPO中国）
(Source: WIPO China)
《中美欧日韩五局复审无效程序用户手册》首次发布
User Guide of IP5 Trial and Appeal Procedures Released for the First Time
近日，2025年中美欧日韩知识产权五局复审机构首次发布《中美欧日韩知识产权五局复审无效程序用户手册》。《手册》将五局专利复审程序和授权后程序的基本程序规则和实务操作流程汇编成集，具体涵盖五局复审机构的基本信息、审理程序、修改规则、用户政策以及常用资源等内容，旨在帮助全球用户了解专利授权确权制度，灵活运用有关审理程序，助力全球用户实现跨国保护，赋能国际经贸交流合作。
Recently, the reexamination authorities of the five intellectual property offices — CNIPA, USPTO, EPO, JPO, and KIPO (collectively referred to as IP5) — released the first-ever User Guide of IP5 Trial and Appeal Procedures in 2025. The Guide compiles the fundamental procedural rules and practical operational processes for patent re-examination and post-grant proceedings across the five offices, including essential information, trial procedures, amendment rules, user policies, and commonly used resources of the IP5 reexamination authorities, and aims to assist global users in understanding patent grant and validity systems, flexibly utilizing relevant trial procedures, thereby facilitating transnational protection for global users and empowering international economic and trade cooperation.
附：User Guide of IP5 Trial and Appeal Procedures（EN）202509.pdf
Annex: User Guide of IP5 Trial and Appeal Procedures（EN）202509.pdf
（来源：中国国家知识产权局）
(Source: CNIPA)
中巴PPH试点项目延长至2029年
China-Brazil PPH Pilot Program Extended to 2029
在2025年9月22日举行的第十七届金砖国家知识产权局局长会议期间，中国国家知识产权局（CNIPA）与巴西国家工业产权局（INPI）正式续签专利审查高速公路（PPH）试点项目协议，将原定于2024年11月30日到期的协议有效期延长至2029年11月30日。
During the 17th Meeting of BRICS Heads of Intellectual Property Offices held on September 22, 2025, the China National Intellectual Property Administration (CNIPA) and the Brazilian National Institute of Industrial Property (INPI) officially renewed the Patent Prosecution Highway (PPH) pilot program agreement. The renewal extends the validity of the agreement, originally set to expire on November 30, 2024, to November 30, 2029.
（来源：集佳知识产权）
(Source: UNITALEN)
典型案例：
Cases in Spotlight
集佳代理洁柔公司图形商标再审案件获最高院提审并改判胜诉
Unitalen Acted for C&S and Secured Victory in the Graphic Trademark Retrial Brought Up for Review and Reversed by the Supreme People's Court
基本案情
Case Brief
再审申请人中顺洁柔纸业股份有限公司（以下简称“洁柔公司”）的图形商标“
”（指定颜色）（以下简称“诉争商标”），于2011年5月7日核准注册，核定使用在第16类“纸巾，卫生纸”等商品上。
The graphic trademark "
" (designated colors) (hereinafter referred to as the "disputed trademark") of the retrial petitioner, Zhongshun Jierou Paper Co., Ltd. (hereinafter referred to as "C&S"), was approved for registration on May 7, 2011. It is designated for use on goods in Class 16, including " facial tissues; toilet paper; paper towels".
2021年3月1日，某纸业公司以诉争商标缺乏显著性、占用公共资源等为由，对诉争商标提出无效宣告申请。国家知识产权局作出无效宣告裁定，对诉争商标予以维持注册。某纸业公司不服，先后诉至北京知识产权法院及北京市高级人民法院。一审法院判决驳回其诉讼请求；二审法院则认为，诉争商标在指定商品上更易被相关公众视为商品装潢，未能起到区分商品来源的作用，缺乏固有显著性，且洁柔公司提交的证据不足以证明诉争商标通过使用获得显著特征，因此依据《商标法》第十一条第一款第三项的规定，改判撤销一审判决和被诉裁定。洁柔公司不服二审判决，向最高人民法院申请再审。
On March 1, 2021, an X paper company filed a request for invalidation against the disputed trademark on the grounds that it lacks distinctiveness and occupies public resources. The China National Intellectual Property Administration issued a ruling, upholding the registration of the disputed trademark. The X paper company was dissatisfied and filed lawsuits with the Beijing Intellectual Property Court and, subsequently, the Beijing High People's Court. The court of first instance dismissed its claims. However, the court of second instance held that the disputed trademark was more likely to be perceived by the relevant public as a product decoration, rather than functioning to distinguish the source of the goods, and thus the trademark lacked inherent distinctiveness. Moreover, the evidence submitted by C&S was insufficient to prove that the disputed trademark had acquired distinctive features through use. Consequently, in accordance with Article 11.1(3) of the Trademark Law, the court of second instance reversed the judgment of the first instance and revoked the challenged ruling. C&S, dissatisfied with the judgment of the court of second instance, filed a request for retrial with the Supreme People's Court.
经最高人民法院提审，改判、撤销北京市高级人民法院二审判决的胜诉结果。
After the Supreme People's Court brought the case up for review, it reversed and revoked the judgment of the court of second instance, i.e., the Beijing High People's Court, which had ruled in favor of the X paper company in the lawsuit.
典型意义
Typical Significance
本案争议焦点涉及现行《商标法》第十一条关于商标显著性的认定标准。再审判决强调，对于注册后的商标使用等问题，可寻求商标权的撤销程序解决，而非滥用《商标法》第十一条关于缺乏显著性的绝对理由予以无效。本案再审判决对厘清司法实践中类案审理的相关误区具有借鉴意义。
The core issue in this case relates to the criteria for determining trademark distinctiveness under Article 11 of the current Trademark Law. The judgment of retrial emphasized that issues arising from a trademark's use after its registration can be addressed through the procedure of trademark right revocation, rather than through an abuse of the absolute grounds of lacking distinctiveness under Article 11 of the Trademark Law to invalidate the trademark. The retrial judgment in this case holds significant reference value for clarifying misconceptions in the handling of similar cases in judicial practice.
集佳代理“膳魔师”商标民事司法认驰获跨类保护，精准论证恶意注册突破五年时限
Unitalen Secured Well-Known Trademark Recognition and Cross-Class Protection for "THERMOS" Trademark in Civil Litigation, Overcoming Five-Year Limitation against Registration in Bad Faith with Precise Arguments
近日，集佳代理的膳魔师（中国）家庭制品有限公司（以下简称“膳魔师公司”或“原告”）与天津某公司（或称“被告”）等侵害商标权及不正当竞争纠纷一案，北京知识产权法院作出一审判决，认定膳魔师公司第688940号“
”商标在2017年4月12日前在第21类的保温瓶商品上构成驰名商标。天津某公司在宠物食品等商品上使用的“膳魔师”“SHANMOSHI”标识构成商标侵权，天津某公司在企业名称中使用“膳魔师”构成不正当竞争，判令停止侵权，赔偿52万元。现该判决已经生效。
Recently, Unitalen acted for Thermos (China) Housewares Co., Ltd. (hereinafter referred to as "Thermos" or "the Plaintiff") in a trademark infringement and unfair competition dispute with a Tianjin company and others. The Beijing Intellectual Property Court issued a first-instance judgment recognizing that Thermos's Trademark No. 688940 "
" constituted a well-known trademark for goods of Vacuum bottles in Class 21 before April 12, 2017. The signs "膳魔师" and "SHANMOSHI" used by the defendant constituted trademark infringement, and the use of "膳魔师" in its corporate name constituted unfair competition. The court ordered the Defendant to cease the infringing acts and pay RMB 520,000 in damages. The judgment has now taken legal effect.
基本案情
Case Brief
膳魔师品牌于1904年创立于德国，目前已发展成世界最大的专业高真空不锈钢家庭用品系列制造商，产品销往140多个国家，国际市场占有率极高，在全球范围内均享有极高的知名度及美誉度。1995年，膳魔师品牌正式进入中国，经过近30年的发展，分公司遍布全国各省市，旗下产品包括真空不锈钢保温杯、焖烧锅等家庭厨房保温产品，其权利商标及膳魔师公司多次获得省市、国家级荣誉，且权利商标曾多次被相关行政管理部门、人民法院认定为驰名商标。
The Thermos brand was founded in Germany in 1904 and has evolved into the world's largest professional manufacturer of high-vacuum stainless steel household products, with products sold in over 140 countries and a substantial international market share, enjoying an extremely high reputation worldwide. In 1995, the Thermos brand officially entered the Chinese market. After nearly 30 years of development, its branches are spread across provinces and cities nationwide, and its products include vacuum stainless steel thermos cups, stewing pots, and other household kitchen insulation products. Its registered trademarks and Thermos company have repeatedly been honored with awards at the municipal, provincial, and national levels. Furthermore, the trademark in question has been recognized as a well-known trademark by competent administrative authorities and the People's Courts on several occasions.
被告天津某公司在“宠物食品”等商品上使用“膳魔师”“SHANMOSHI”标识，并通过电商平台、自媒体平台等多种方式进行宣传、推广及销售。此外，天津某公司还将“膳魔师”作为企业字号登记。针对被告上述商标侵权及不正当竞争行为，膳魔师公司于2024年9月向北京知识产权法院提起诉讼。
The Defendant, X company in Tianjin, used the signs "膳魔师" and "SHANMOSHI" on goods such as "Pet food", and conducted promotion, marketing, and sales through e-commerce platforms, we-media platforms, and the like channels. Additionally, the X company in Tianjin registered "膳魔师" as its trade name. Regarding the Defendant's abovementioned acts of trademark infringement and unfair competition, Thermos filed a lawsuit with the Beijing Intellectual Property Court in September 2024.
裁判观点
Judgment opinions
1、被诉侵权标识系被告恶意注册，原告作为驰名商标所有人维权不受五年时间的限制。
I. The defendant registered and used the disputed mark in bad faith; as the owner of a well-known trademark, the plaintiff’s claim is not subject to the five-year limitation period.
2、被告在宠物食品商品上使用“膳魔师”“SHANMOSHI”标识会减弱原告驰名商标的显著性，导致商标淡化，侵害原告驰名商标专用权。
II. The defendant’s use of the signs “膳魔师” and “SHANMOSHI” on pet food would dilute the distinctiveness of the plaintiff’s well-known trademark and infringe its exclusive rights therein.
3、天津某公司将“膳魔师”作为企业名称中的字号并在经营活动中使用，构成不正当竞争。
III. The defendant’s use of “膳魔师” as part of its corporate name and in its business activities constitutes unfair competition.
典型意义
Typical Significance
本案系“
”商标首次从21类的保温瓶商品跨至第31类的宠物食品商品获得驰名商标跨类保护。此外，本案还是对恶意注册商标突破五年限制获得保护的又一典型胜诉案例，为知名品牌应对“合法外衣”下的侵权提供了重要判例，也再次彰显了司法对知名品牌予以强保护的导向。
This case marks the first time the "
" trademark has received cross-class protection, extending from goods of vacuum flasks in Class 21 to pet food in Class 31. Moreover, this case is another landmark victory where protection has overcome the five-year limitation against a bad-faith registered trademark. It establishes crucial judicial precedent for renowned brands to combat infringement under a "legitimate facade" and further demonstrates the judicial orientation of strengthened protection for renowned brands.
集佳代理客户成功将相对方的注射笔发明专利部分无效，助力客户产品顺利商业化
Unitalen Acted for Client to Successfully Invalidate Part of Opposing Party's Patent for Invention for Injection Pen, Paving the Way for Product Commercialization for the Client
近日，在专利无效宣告程序中，集佳律所代理客户成功将相对方持有的注射笔发明专利部分无效，助力客户产品顺利商业化。
Recently, in a patent invalidation proceeding, Unitalen, acting on behalf of a client, successfully secured partial invalidation of a patent for an invention related to an injection pen held by the opposing party, thereby paving the way for the client's product commercialization.
基本案情
Case Brief
此前，集佳客户计划推出一款注射笔产品。集佳在为该产品进行FTO（Free To Operate，自由实施）分析时，发现一件与该产品关联的中国发明专利（下称“涉案专利”）。为避免涉案专利阻碍注射笔产品的商业化进程，集佳接受委托对涉案专利启动无效宣告程序。
Previously, Unitalen's client was planning to launch an injection pen product. During a Free to Operate (FTO) analysis conducted on this product, Unitalen identified a Chinese patent for invention relevant to the product (hereinafter referred to as the "patent involved patent"). To prevent the patent involved from obstructing the commercialization of the injection pen product, Unitalen initiated an invalidation proceeding against the patent involved upon accepting the entrustment.
涉案专利保护一种注射笔，其技术方案包含剂量显示机构、驱动机构、离合机构等多个联动机构，技术方案复杂，且涉案专利申请日较早，同族专利在多个专利局均获得授权。同时，由于注射笔专利技术术语不统一，极大增加了现有技术文件的研读和特征比对的难度。
The patent involved protects an injection pen. Its technical solution comprises multiple interconnected mechanisms such as a dose display mechanism, a drive mechanism, and a clutch mechanism, which makes the technical solution complex. Furthermore, the patent involved has an early filing date, and its family patents have been granted by multiple patent offices. Meanwhile, the technical terms are inconsistent, which significantly increases the difficulty in reviewing prior art documents and feature matching.
集佳团队在接受客户委托后，鉴于涉案专利的同族较多，认真研读了涉案专利同族的审查历史，从审查历史中寻找到最接近的现有技术，并结合对涉案专利进行无效检索的结果，确定出最优证据组合，并据此将涉案专利部分无效，实现客户商业目的。
After accepting the entrustment of the client, the Unitalen team carefully reviewed the examination history of its family patents, found the closest prior art from the examination history, and determined the optimal combination of evidence by combining the above findings with the result of the search, thereby partially invalidating the patent involved and achieving the client's business objectives.
亮点小结
Summary of Highlights
本案中，集佳团队从同族审查历史和无效检索两方面入手。在同族审查历史核查中，通过引证检索对相关专利进行补充检索；在无效检索中，集佳团队结合以往注射笔项目经验，优先筛选几大注射笔厂商的在先专利，并从中确定可用于组合的对比文件，提高了检索效率。
In this case, the Unitalen team approached the matter from both the examination history of the family patents and the invalidation search. When checking the examination history of the family patents, the Unitalen team conducted a supplementary search on relevant patents by searching the citations. When performing the invalidation search, the Unitalen team, drawing on experience from prior injection pen cases, prioritized the prior patents of several major injection pen manufacturers and identified suitable documents for combination, thereby improving search efficiency.
集佳新闻：
Unitalen News
集佳上海分所荣获“服务诚信奖”“知识引领奖”等多项荣誉
Unitalen Shanghai Branch Received Multiple Honors, Including "Service Integrity Award" and "Knowledge Leadership Award"
2025年10月16日，“荣光三十年·同心再启航”上海市商标品牌协会成立30周年庆典在上海隆重开幕，会上表彰了对商标品牌领域作出突出贡献的单位及个人，表彰了2024-2025年度典型商标代理案例、典型商标代理案例提名。
On October 16, 2025, the 30th Anniversary Celebration of the Shanghai Trademark Brand Association — "Glorious 30 Years, Setting Sail Again with One Heart" — grandly commenced in Shanghai. At the ceremony, organizations and individuals who had made outstanding contributions to the trademark and brand sector were honored, and awards were presented for 2024-2025 Exemplary Trademark Agency Cases and Nominated Exemplary Trademark Agency Cases.
集佳上海分所共斩获四项荣誉：
Unitalen Shanghai Branch secured a total of four awards:
★ 集佳上海分所荣获“服务诚信奖”
★Unitalen Shanghai Branch was honored with the "Service Integrity Award"
★ 集佳上海分所合伙人李擘律师荣获“知识引领奖”
★Attorney Li Bo, partner of Unitalen Shanghai Branch, was honored with the "Knowledge Leadership Award"
★ 集佳上海分所代理的“涉亨得利商标侵权及不正当竞争纠纷案”获评“2024-2025年度典型商标代理案例”
★The "Case on Trademark Infringement and Unfair Competition Involving Hengdeli (亨得利)" represented by Unitalen Shanghai Branch was recognized as a "2024-2025 Exemplary Trademark Agency Case"
★ 集佳上海分所办理的“‘利得亨’商标异议案”获评“2024-2025年度典型商标代理案例提名”
★The "'Lideheng (利得亨)' Trademark Opposition Case" handled by Unitalen Shanghai Branch was recognized as a "2024-2025 Nominated Exemplary Trademark Agency Case".
集佳合伙人李春亚律师荣登“律新社2025年度风云榜：知识产权（商标）律师20佳”榜单
Attorney Li Chunya, Unitalen Partner, Listed Among the "2025 Lexpress Luminary Lawyers 20: Intellectual Property (Trademark)"
2025年10月22日，律新社重磅发布“律新社2025年度风云榜：知识产权（商标）律师20佳”榜单，集佳合伙人李春亚律师凭借在知识产权领域精湛的专业实力、杰出的业绩表现及良好的客户口碑，荣登20佳榜单！
On October 22, 2025, Lexpress grandly unveiled the list of "2025 Lexpress Luminary Lawyers 20: Intellectual Property (Trademark)". Attorney Li Chunya, Unitalen partner, was distinguished with a place on the list for her profound expertise, outstanding case achievements, and strong client acclaim in the field of intellectual property.
成都市市监局开展专题培训，并为集佳授牌“国家海外知识产权纠纷应对指导成都分中心新加坡工作站”
Administration for Market Regulation of Chengdu Conducted Specialized Training and Presented Unitalen with Signage, Designating Unitalen as "Singapore Workstation of the Chengdu Sub-Center of the Overseas Intellectual Property Dispute Response Guidance Center of China"
2025年11月7日，由中共成都市委政法委员会、成都市司法局、成都市市场监督管理局主办，成都市法学会、四川天府新区管理委员会、成都市知识产权保护中心承办，成都市知识产权保护中心天府新区分中心、 北京集佳知识产权代理有限公司四川分公司协办的“海外知识产权保护与法律风险防范”专题培训顺利举办，并为国家海外知识产权纠纷应对指导成都分中心新加坡工作站北京集佳知识产权代理有限公司进行授牌。
On November 7, 2025, a specialized training entitled "Overseas Intellectual Property Protection and Legal Risk Prevention" was successfully held. The training was hosted by the Committee for Political and Legal Affairs of the CPC Chengdu Municipal Committee, the Chengdu Municipal Justice Bureau, and the Chengdu Municipal Administration for Market Regulation, organized by the Chengdu Law Society, the Sichuan Tianfu New Area Administrative Committee, and the Chengdu Intellectual Property Protection Center, and co-organized by the Tianfu New Area Sub-Center of the Chengdu Intellectual Property Protection Center and the Sichuan Branch of Unitalen Attorneys At Law Moreover, the Unitalen Attorneys At Law was presented with signage and accredited as the Singapore Workstation of the Chengdu Sub-Center of the Overseas Intellectual Property Dispute Response Guidance Center of China.
在专题培训环节，北京市集佳律师事务所合伙人张亚洲律师围绕“中国企业出海之专利风险排查、应对以及成本管理”这一主题进行分享，为企业提供了可落地的风险管控路径。
During the specialized training, Attorney Zhang Yazhou, a partner at Unitalen Law Office, delivered a presentation on the theme of "Patent Risk Identification, Response, and Cost Management for Chinese Enterprises Expanding Overseas." His sharing provided enterprises with practical pathways for risk control.
集佳上海分所两位律师荣获“2025知识产权服务之星”“2025知识产权服务新锐”
Two Attorneys at Unitalen Shanghai Branch Honored with "2025 IP Service Star" and "2025 IP Service New Talent"
2025年11月7日，2025“一带一路”知识产权创新与发展论坛在上海市浦东新区东怡大酒店隆重举行，北京市集佳律师事务所上海分所张振军律师、苏柔文律师受邀参加，论坛上隆重举行了《IP上海知产观察》2025知识产权服务之星荣誉称号颁奖典礼。
On November 7, 2025, the 2025 "Belt and Road" Forum on Intellectual Property Innovation and Development was grandly held at the Parkview Hotel in Shanghai Pudong New Area. Zhang Zhenjun and Su Rouwen, attorneys at Unitalen Shanghai Branch, were invited to attend the forum. The award ceremony for the 2025 Intellectual Property Service Stars, presented by IP Shanghai Intellectual Property Observer, was held grandly during the Forum.
张振军律师获评“2025知识产权服务之星”。苏柔文律师获评“2025知识产权服务新锐”。
Attorney Zhang Zhenjun was awarded the "2025 Intellectual Property Service Star". Attorney Su Rouwen was awarded the "2025 Intellectual Property Service New Talent".
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