Pipers Bulletin 2023 Issue 4

Pipers IP New Zealand

1. General

New Zealand

Pipers Attorney Tom Robertson Elected as NZIPA President

Pipers is pleased to announce that Tom Robertson was elected as the President of the New Zealand Intellectual Property Attorneys organisation (NZIPA) at the recent annual general meeting on 8th September 2023.

Intellectual Property and Misuse of Market Power

Recent changes to New Zealand’s Commerce Act 1986 enhanced the restrictions on the misuse of market power and also changed the extent to which intellectual property rights are an exception to the market competition that the Commerce Act promotes. Will attempts at enforcing IP Rights be seen as a misuse of market power?

2. Trade Marks

New Zealand

Song Remains the Same – Music Awards Rebrand Found to Acquire Distinctiveness from Prior Mark

In Recorded Music New Zealand Limited [2023] NZIPOTM 39 the applicant was allowed to rely on its reputation in a conceptually equivalent registered mark to establish acquired distinctiveness for its otherwise non-distinctive mark.

A Blurry Decision on Alcoholic Beverage Marks … with a twist of lemon

In Gewei Zhang v QB Trademarks SARL 2023 NZIPOTM 40 the opposition was rejected even though the accepted mark begins with the opponent’s mark and despite the Assistant Commissioner (AC) finding the respective parties goods to be similar.

May I Compare Thee to a Chameleon? NZ’s Comparative Advertising Law in its Historical Context

New Zealand’s law regarding the use of another party’s trade marks in comparative advertising in the last 100 years has been through several forms, and is currently close to where it started.


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