The fashion world is present in all aspects of everyday life, from the clothes or shoes we choose to go to work, study or attend an important event, according to Bárbara Pardo Navarro, fashion ...
If we hear about a house mark, we can have the idea that it is meant to distinguish a product from a country, however, this does not correspond to its definition since what house brands really identif...
The consumer is undoubtedly the most important character when talking about brands and this is because brands exist in the minds of consumers and depends a lot on the idea or concept that they have to...