Filter

Open

IP Protection in The Metaverse

26

APR

2022

Introduction

Metaverse is a virtual reality world in which people are supposed to socialize, play, and work and is composed of online, shared and persistent digital spaces. It is considered as the successor of mobile internet. With the technological developments, our virtual lives and our real lives are getting mixed and intertwined. Metaverse will be the peak of such mixing where people will mostly be involved in living virtual lives. The major contributors to the Metaverse are advancements in virtual reality, augmented reality, distributed ledger system and blockchain. The industries which are most likely to have influence on the introduction of Metaverse are finance, entertainment, education and gaming. Cryptocurrencies are also likely to be heavily used in transactions across the Metaverse platforms. Considering this transformation, there will be new issues and risks for the users, owners and all the players involved in the process. One such issue is that of Intellectual Property Rights, it will be crucial for everyone involved in the process to understand the IPRs associated with the whole setup.

Intellectual Activity In The Metaverse

The transformation from mobile internet to Metaverse will likely result in new opportunities for inventors and brand owners to develop equipments and software such as Automated Reality (AR) and Virtual Reality (VR) devices. Moving further, they will try to enhance user-friendliness and make these devices cheaper and durable. This has a direct relation with Intellectual Property Rights as more patentable inventions will come in the market. Brands providing virtual goods and services and physical equipments shall also emerge resulting in establishment of virtual trademark domain. There will be IP objects both in the virtual as well as real worlds. User generated content will take the platform to the next level. As far as trademarks are concerned, mostly non-conventional trademarks such as sound marks, moving image marks, etc, will be used to distinguish brands. Since entirely new products and services shall come in the market, there will be a need to establish a new category of goods and services such as downloadable virtual goods, retail store services for virtual goods, and online entertainment services. As far as goods such as eyewear and other equipments are concerned they will be subject to patent protection, whereas software related technologies including games shall be copyrightable.

From the above, it can be reasonably understood that general IP issues such as of territoriality, infractions, licensing, unauthorized use, etc, shall continue to occur in the metaverse as is the case with existing virtual platforms. Although the Metaverse aims at providing interoperable, decentralised virtual worlds with seamless switching however, the same is not going to work smooth on account of current licensing structures. Today, the different virtual worlds are operating like locked rooms controlled by single entities, which the users cannot switch easily. Therefore, for any entity wanting to step in the metaverse needs to establish clear IP licensing arrangements with the metaverse platform provider. This gives rise to issues such as term, territory, royalty rates and scope of the licence.

IP Infringement In The Metaverse

Due to the complex nature of operations in Metaverse it is likely that IP infringements will regularly take place. Moreover, due to the complexity in interactions, it would be difficult to identify the infringers. Therefore, in order to address this situation, new and advanced mechanisms are required to address the infringement. For instance, the sale of copyrighted NFT artwork in the metaverse may have both authentic as well as fake artworks. Similarly, trademark infringement can occur in the buying and selling of virtual products. Patent infringement can also occur in the process of making virtual or physical equipments. Lastly, trade secrets generated or shared via virtual platforms, the most prioritised thing in the Metaverse, will also be susceptible to misappropriation.

The aforesaid risks in relation to trademark infringement can be guarded against by way of a proactive trademark registration system for all the virtual products and services. Regular monitoring by embedded mechanisms can help in identifying the online copyright infringement. Additionally, virtual investigators including humans, Artificial Intelligence, and automated systems can be deployed for ensuring that the infringement of copyiright, trademark, or patent is identified and addressed.

Managing IP Through NFT

In case the virtual goods or services of a company exist beyond a single metaverse platform the NFT technology can be used. This technology embeds and establishes rights along with the content, associated with the goods and services. Information such as the descriptions about the relevant product, its ownership history, scope of the relevant rights, etc, are attached. This information when embedded at the point of purchase gives clarity on the authorised and unauthorised uses of the product. Furthermore, this information remains attached to the product throughout its digital lifecycle even when it moves from one platform to another. This is one of the most effective ways of protecting a brand’s IP.

Way Forward

Intellectual Property has really a promising future ahead with the development of Metaverse. Metaverse will bring in new and advanced inventions such as AR and VR related technology, virtual and advanced trademark goods and services, copyrightable software and games, trade secrets, etc. As stated earlier, the same will also be susceptible to newer and more disastrous infringements requiring advanced mechanisms for their redressal. As far as trade secrets are concerned, the current methods such as signing of non-disclosure agreements or limiting access by way of biometric technology will not suffice.

There are challenges for both the Intellectual property law as well as the IPR holders. However, at the same time, this will be an opportunity for IP law to evolve and remain in sync with the technological developments. Availing these new opportunities and becoming compatible with the Metaverse system will be the growing need, and the same will be extremely valuable.

Author: Shawaiz Nisar – a student at Rajiv Gandhi National University of Law (Punjab), in case of any queries please contact/write back to us via email vidushi@khuranaandkhurana.com or at Khurana & Khurana, Advocates and IP Attorney.

About the Firm

Khurana and Khurana, Advocates and IP Attorneys
Address E-13, UPSIDC, Site-IV, Behind-Grand Venice, Kasna Road, Greater Noida - 201310, UP, National Capital Region, India.
Tel 91-120-4296878, 91-120-4909201, 91-120-4516201
Fax 91-120-4516201
Email info@khuranaandkhurana.com
Link www.khuranaandkhurana.com

Related Articles

17
JUN
2022
Intellectual Property Risks with Respect to Digital Technology
17
JUN
2022
Introduction Throughout the life of an IP right, intellectual property risk management is the...

Read More

09
JUN
2022
All Comic Cons Titles Are Not Generic in Nature!!
09
JUN
2022
The case involves Dan Farr Production (Defendants) usage of the term “Salt Lake Comic Con&r...

Read More

27
MAY
2022
Patent of Addition under Indian Patents Act, 1970
27
MAY
2022
The possibility of improving or modifying an invention remains open once an invention has been devel...

Read More

18
MAY
2022
Frappuccino: Made By Starbucks and Used ONLY By Starbucks
18
MAY
2022
Introduction Who doesn’t like to indulge in the sweet, creamy and chilled Starbucks FRAPPUCCI...

Read More

09
MAY
2022
Trade Mark Dilution: A Case to be Looked Upon
09
MAY
2022
Adidas is a leading manufacturer of athletic apparel and footwear. Skechers is one of the largest f...

Read More

13
APR
2022
Fanfiction, Fan-Culture , Fan Art, and Copyright Law
13
APR
2022
Fanfiction, Fan-Culture, Fan art ,And Copyright Law In popular culture, fans take up a space of sign...

Read More

06
APR
2022
Groundless Threats for Patent Infringement: Analysing S.106 of Patents Act,1970
06
APR
2022
INTRODUCTION A groundless threat is one when a party threatens another party with legal proceedings...

Read More

11
MAR
2022
Identical Trademarks: A dilemma of Textual interpretation v. Contextual interpretation of a Statute
11
MAR
2022
Introduction In the case of Renaissance Hotel Holdings INC Vs B Vijaya Sai (2022), an appeal was re...

Read More

03
MAR
2022
Indian Advent in Any Types of Arbitration of IP Dispute - The Need to Clear the Judicial Enigma
03
MAR
2022
The Indian advent in any types of arbitration of IP dispute judiciary has been active and diligent i...

Read More

11
FEB
2022
DRS Logistics Vs Google: Liability for Using Third Party Trademarks as Keywords
11
FEB
2022
INTRODUCTION With advancements in technology and the introduction of the Internet, our personal ...

Read More

08
FEB
2022
Can a Passing-off Action be Filed against The Infringement of Shape of a Good? A Case Analysis
08
FEB
2022
Introduction: Have you ever wondered if a bottle shape may be trademarked? Typically, The Designs...

Read More

21
JAN
2022
Cybersquatting & Regulatory Mechanisms
21
JAN
2022
Cyber Squatting is a word that has come to be linked with the registration of domain names without t...

Read More

13
JAN
2022
Intellectual Property Insurance – A Look into The Future
13
JAN
2022
The rise of the start-up culture in India has led to a huge influx of investment in the Indian ma...

Read More

20
DEC
2021
The Paradigm Shift in the Online Gaming Industry in India
20
DEC
2021
INTRODUCTION The relentless growth of the online gaming industry in India has posed a great chal...

Read More

07
DEC
2021
NFT and Its Relationship with IPR
07
DEC
2021
The non-fungible tokens [hereinafter referred to as “NFTs” have been the talk of the ...

Read More

15
NOV
2021
Enantiomer Patents: Non Obviousness in Secondary Pharmaceutical Patents
15
NOV
2021
Enantiomers, Racemate & Chirality ‘Stereochemistry’ is the study of spatial arrangem...

Read More

09
NOV
2021
Demystifying Fashion Law in India
09
NOV
2021
One of the niche areas of law, Fashion Law, is growing in existence in India. There might not be a c...

Read More

19
OCT
2021
An Overview on Trademark Bullying in Commercial Environments
19
OCT
2021
A trademark is an essential component of a brand’s image. In a broad sense, trademarks are sym...

Read More

19
OCT
2021
Publicity Rights in India: Need for Post-Mortem Recognition
19
OCT
2021
Right to Publicity relates to the right to control one’s identity and ensure protection agains...

Read More

06
OCT
2021
Fantasy Sports in India: A Report
06
OCT
2021
INTRODUCTION Being able to recreate sports teams and enjoy what it feels to be on the ground during...

Read More

23
SEP
2021
Legal Position in India Pertaining to Infringement of Right to Publicity of a Celebrity
23
SEP
2021
It is a well-known fact that celebrities have a great impact on the audience and therefore, the a...

Read More

22
SEP
2021
Whose Work Is It Anyway? -Non-Fungible Tokens and Its Tryst With Copyrights
22
SEP
2021
The horizons of what could be achieved with technology has stretched farther than we could imagine. ...

Read More

17
AUG
2021
Double Patenting and Where it Stands as per Delhi High Court
17
AUG
2021
In a recent Judgement by Delhi High Court on 02.11.2020 (CS (Comm) 410/2020 AstraZeneca Ab & Anr ...

Read More

17
AUG
2021
The Cinematograph (Amendment) Bill 2021: The Debate of Rights V. Piracy
17
AUG
2021
The Ministry of Information and Broadcasting recently announced the Cinematograph (Amendment) Bil...

Read More

06
AUG
2021
Intellectual Property and Their Role in Olympic Games
06
AUG
2021
Hundreds of countries and Thousands of athletes from all around the world participate in Olympic Gam...

Read More

  • 1
  • 2
  • 3
  • 4