Articles
Show 1- 8, total: 8
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21 Feb2025INTRODUCTION Distinctiveness is a fundamental concept in the field of intellectual property law. It refers to the ability of a trademark to differentiate a product or service from those of other co...
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11 Nov2024INTRODUCTION: In an increasingly globalized world that depends on creativity and innovation, the Orange Economy has emerged as a driver of economic and cultural development. Based on the human abi...
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If we hear about a house mark, we can have the idea that it is meant to distinguish a product from a country, however, this does not correspond to its definition since what house brands really identif...
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The fashion world is present in all aspects of everyday life, from the clothes or shoes we choose to go to work, study or attend an important event, according to Bárbara Pardo Navarro, fashion ...
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The registration of a trademark gives the owner the right of exclusive use of the mark, in the negative aspect of this right, empowers the owner to prohibit third parties from using the mark without h...
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When we talk about descriptive trademarks, we refer to those signs that are exclusively made up of denominations that directly inform the consumer about one or several of the essential characteristics...
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21 Sep2022It is usual that pharmaceutical trademarks contain commonly used terms, so they are formed by the combination of elements such as prefixes, suffixes or commonly used words that evoke somehow an idea a...
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The consumer is undoubtedly the most important character when talking about brands and this is because brands exist in the minds of consumers and depends a lot on the idea or concept that they have to...