Articles
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The registration of a trademark gives the owner the right of exclusive use of the mark, in the negative aspect of this right, empowers the owner to prohibit third parties from using the mark without h...
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When we talk about descriptive trademarks, we refer to those signs that are exclusively made up of denominations that directly inform the consumer about one or several of the essential characteristics...
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21 Sep2022It is usual that pharmaceutical trademarks contain commonly used terms, so they are formed by the combination of elements such as prefixes, suffixes or commonly used words that evoke somehow an idea a...
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The consumer is undoubtedly the most important character when talking about brands and this is because brands exist in the minds of consumers and depends a lot on the idea or concept that they have to...